Ideas that "do"
"Create ideas that "do" something... Not advertising ideas but ideas worth advertising."
Honestly Gareth, please stop saying such intensely smart things, you're making the rest of us feel bad... :) Please watch these 5 minutes from the 4A's Transformation Conference: it really and truly embodies the challenges we face as "brand people". An it also speaks to the fact that there is hope...hope because someone stood up and said what's on so many of our minds.
